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PUBLIC HEALTH, CALIFORNIA DEPARTMENT OF

The California Department of Public Health (CDPH) proposes to use American Recovery and Reinvestment Act funds to promote wellness and reduce chronic disease through statewide and local policy and environmental change in the areas of nutrition, physical activity, and tobacco use. CDPH proposes to limit unhealthy drink availability (sugar-sweetened beverages (SSBs)) by working to advance policy changes that address the sale of sugar-sweetened electrolyte replacement beverages in California public schools. Additionally, CDPH proposes media strategies in underserved communities that counter unhealthy drink choices and promote healthy drink choices. The media strategies will build on two current campaigns: Soda Free Summer (a counter-advertising initiative aimed at reducing soda consumption, but in this proposal will include other SSBs and focus on underserved communities) and Rethink Your Drink (our proposal will augment this current campaign that promotes healthy beverage consumption in underserved communities). CDPH will work with key existing partners to lay the groundwork for policy change to reduce access to SSBs and to deliver the most effective media messages within underserved communities. CDPH proposes a coordinated effort to advance joint use policies that decrease barriers to communities’ accessing school facilities for physical activity. CDPH will partner with groups that are already working on joint use and build on existing policies and efforts. To build momentum for change, CDPH will provide mini-grants to selected low-resource communities, which will serve as pilot sites. Successful strategies from these sites will be shared and replicated across the state. Additionally, CDPH and its partners will engage community groups to build grassroots support for joint use policies. CDPH proposes to facilitate efforts to increase the protection against SHS exposure provided to workers by addressing gaps that prevent California from achieving the national standard for comprehensive smoke-free policy as defined by the Centers for Disease Control and Prevention. CDPH will conduct regional forums with stakeholders, provide training to grantees, outreach to the business community on the cost of SHS to business, produce a paid television ad to address the dangers of SHS, and determine public support for protecting workers from SHS. CDPH will also encourage all public schools in establishing and maintaining 100% tobacco-free campus policies. CDPH will work with the California Department of Education on a committee to discuss mechanisms and strategies to ensure compliance with tobacco-free school policies.

Clarification of Codes